Who we are

Suggested text: Our website address is: https://brightwhale.ai.

Privacy Policy

At BrightWhale, we respect your privacy and are committed to protecting the personal information you share with us. This policy explains what information we collect, how we use it, and your rights under UK data protection law.

1. Who We Are

BrightWhale is a marketing consultancy specialising in SEO and AI search optimisation for small and medium-sized businesses. We are the “data controller” of any personal information you provide to us.

If you have questions about this policy, you can contact us at:
📧 [Insert email address]
📍 [Insert business address]

2. Information We Collect

We may collect and process the following information:

  • Personal details such as your name, email address, phone number, and company details when you fill in forms on our website or contact us directly.
  • Website usage data including IP address, browser type, and analytics information through cookies and similar technologies.
  • Marketing preferences when you sign up for newsletters, resources, or updates.

3. How We Use Your Information

We use your information to:

  • Provide and improve our services.
  • Respond to enquiries and deliver proposals.
  • Send relevant marketing communications (if you’ve opted in).
  • Analyse website performance and user behaviour.
  • Comply with legal or regulatory obligations.

We will never sell your personal information to third parties.

4. Legal Basis for Processing

We process your personal data under the following lawful bases:

  • Consent – where you have given us clear permission (e.g. subscribing to our newsletter).
  • Contract – where processing is necessary to deliver a service you’ve requested.
  • Legitimate interest – where processing helps us operate and improve our business in a way that does not override your rights.
  • Legal obligation – where we are required by law to keep records or share information.

5. Sharing Your Information

We may share your information with:

  • Trusted service providers (e.g. website hosting, analytics, email platforms).
  • Professional advisers (e.g. accountants, legal advisors).
  • Regulators or law enforcement, if required by law.

All third parties are required to keep your information secure and only use it for agreed purposes.

6. How Long We Keep Your Data

We keep personal data only as long as necessary for the purposes outlined in this policy. For marketing purposes, we will retain your data until you opt out.

7. Your Rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you.
  • Request correction of inaccurate or incomplete data.
  • Request deletion of your data (where applicable).
  • Object to or restrict processing in certain circumstances.
  • Withdraw consent at any time (for marketing communications).

To exercise these rights, contact us at [Insert email].

8. Cookies

Our website uses cookies to improve user experience and analyse traffic. You can set your browser to refuse cookies, but some parts of the website may not function properly. See our [Cookie Policy] for more details.

9. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website.

10. Contact Us

If you have any questions about this policy or how we handle your data, please contact:
hello@brightwhale.ai
Suite 4
Sussex House
12 Crane Street
Chichester
PO19 1LJ

If you are unhappy with how we handle your data, you also have the right to lodge a complaint with the Information Commissioner’s Office (ICO): www.ico.org.uk.