Terms and conditions
Last modified: August 2025
Welcome to BrightWhale. By accessing or using our website and services, you agree to the following terms and conditions. Please read them carefully.
1. Who We Are
BrightWhale is a marketing consultancy specialising in SEO and AI search optimisation for small and medium-sized businesses. Our website address is: www.brightwhale.ai
2. Use of Our Website
You agree to use this website for lawful purposes only.
You must not copy, distribute, or misuse any content without our written permission.
We reserve the right to update, change, or remove content at any time without notice.
3. Services
Our services are described on the website and tailored to each client.
Any proposals, audits, or recommendations provided are based on the information you supply.
Results may vary depending on factors outside of our control (e.g. search engine algorithm changes).
4. Pricing and Payment
Prices for our services are displayed on the website or provided in proposals.
Payments must be made in accordance with the agreed schedule.
Late payments may result in suspension of services.
All prices are exclusive of VAT unless otherwise stated.
5. Intellectual Property
All website content, branding, designs, and materials are owned by BrightWhale unless stated otherwise.
Clients retain ownership of their own branding and content.
By working with us, you grant BrightWhale the right to display your project in our portfolio unless otherwise agreed.
6. Liability
We make every effort to ensure accuracy in our advice and services, but we cannot guarantee specific outcomes from SEO or AI search optimisation.
We are not liable for losses resulting from events beyond our reasonable control (e.g. third-party platform changes, downtime, or algorithm updates).
Nothing in these terms excludes liability for death or personal injury caused by negligence.
7. Confidentiality
Both parties agree to keep confidential any non-public business information shared during the course of a project.
8. Termination
Either party may terminate a service agreement with written notice in accordance with the contract terms.
On termination, outstanding payments remain due.
9. Links to Other Websites
Our website may contain links to third-party websites. We are not responsible for their content or privacy practices.
10. Governing Law
These terms are governed by the laws of England and Wales. Any disputes will be subject to the exclusive jurisdiction of the courts of England and Wales.
11. Contact Us
If you have any questions about these Terms and Conditions, please contact us at:
hello@brightwhale.ai
Suite 4
Sussex House
12 Crane Street
Chichester
PO19 1LJ
Our services
Property rights
Ownership: All themes, content, and materials provided by the Company are protected by copyright and intellectual property laws. You may not reproduce, distribute, or modify any part of our themes or materials without our explicit written consent.
Pricing: Prices for our themes are subject to change without notice. The Company reserves the right to modify or discontinue themes or services at any time without liability.
Payment: All payments are processed securely through a third-party payment processor. You agree to provide accurate and complete payment information and authorize us to charge your payment method for all purchases made through our Services.
Prohibited activities
Unauthorized Use: You may not use our themes or Services for any unlawful or prohibited purpose, including but not limited to distributing malware, engaging in hacking, or violating any applicable laws.
Reverse Engineering: You may not decompile, reverse engineer, or attempt to obtain the source code of any theme or software provided by the Company.
Services management
Support: The Company provides support for its themes as described in the Support and Updates policy. Support inquiries should be directed through our designated support channels.
Termination: The Company reserves the right to terminate or suspend your access to our Services at its discretion, without notice, for any violation of these Terms.
Changes to Terms: The Company may update these Terms from time to time. It is your responsibility to review the Terms periodically. Your continued use of the Services after any changes to these Terms constitutes acceptance of those changes.
Contact information
If you have any questions or concerns about these Terms and Conditions, please contact us.
By using our Services, you agree to abide by these Terms and Conditions, as well as our Privacy Policy, which is incorporated herein by reference.